When we were starting AbAsia, we wanted to pick a logo that would best represent Singapore.
In 2002, the male Crimson Sunbird was officially elected the national bird of Singapore by the Nature Society (Singapore) for being a "bright red dot making its presence felt in a larger world" (1). This plaudit resonated with us because here at AbAsia, we likewise strive towards making our mark on the global stage 🌏. This made the Sunbird an easy choice for our logo.
Science also says that looking at our logo will make you feel better (2). Improve your mental health now by following our LinkedIn page or browsing our website! 😉